Client: Referrality
Category: UI/UX Design
Year: 2017

Inertia is a collection of products to help small and medium scale business owners manage their customer loyalty program. As the sole designer on the project, I designed a Progressive Web App for customers, WYSIWYG Design to customise the PWA and a dashboard for business owners to manage their customers and their rewards.

The Client App

This is a progressive web app for the customer to view the rewards they've earned. For a more diverse design from the business owners, I chose 3 different template color themes  based on the most popular businesses; coffee shop, fastfood chain and retail store. This would allow business owners to get started with customisation quicker.

App Builder

A WYSIWYG design tools for the business owner to customise the look and feel of their client app. The app builder is split in 2 columns, right column has the tool bar for managing all customizable elements and a live preview panel on the left to view changes in real time. Users can also send a prototype to a phone and test in real time before publishing changes to all customers.



The dashboard is for business owners to create rewards and manage customer redemption information. Drawing inspiration from the old Windows Metro design style, I set out to create a simple design with emphasis on clarity and absence of clutter.